About us
Parrots Lab LLC is fueled by a passion for storytelling and a mission to empower service businesses in the Inland Empire and beyond. Founded in January 2023 by Naja Faysal, we deliver video-led digital marketing to build brand authority and generate qualified leads through two pillars: compelling video content (podcasts, talking-head videos) and strategic lead generation (funnels, SEO, ads). Named after parrots—master marketers, great communicators, and incredibly smart—we echo your expertise to make your business soar.
Our Story
2023
AI Obsession
Shortly after OpenAI launched ChatGPT, Naja recognized that AI would revolutionize businesses and more. At that time, he was finishing his Master's Degree in Information Systems at California State University, San Bernardino, a thesis focused on the use of generative AI in marketing. Unsure of the business potential, he founded Parrots Lab LLC and turned to YouTube, hosting live webinars to educate others about artificial intelligence. He also took initiative to learn about AI development, discovering how to implement AI chatbots on websites to address customer inquiries and connect them with support when necessary. Although attempted to sell this service, finding leads and engaging business owners proved challenging; those he spoke with interest but hesitated to commit, as the technology was still in its infancy and somewhat unreliable.
2024
Zone-of-Genius
In late 2023 and early 2024, Naja transitioned from a webinar format to a podcast format, where he began interviewing university professors and technology leaders to discuss the implications of AI on various aspects of life. He then conducted an in-depth exploration of content creation, video production, and podcasting, learning the ins and outs of the industry, as well as how to monetize content. With his experience in marketing agencies, he began offering digital marketing services to clients and secured his first client in March 2024. However, it was a solitary client for a long and frustrating six months before securing his second client. The primary issue remained the lead generation problem. He knew he had the knowledge and experience to benefit businesses, but he was struggling to fill his calendar with appointments. Additionally, he wasn't entirely clear on his offer and Ideal Client Profile (ICP).
In May 2024, he was hired as a part-time consultant for the Small Business Development Center (SBDC) in the Inland Empire (Riverside & San Bernardino Counties). There, he conducted workshops and masterclasses on various topics within the digital marketing space, as well as provided one-on-one consulting with business owners, helping them solve problems, start, and grow their businesses.
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In late 2024, Naja and his wife, Diana, moved from their rented house in Rancho Cucamonga to become homeowners in Banning, California. At the same time, Naja recognized that being a cave dweller (sitting behind his desk all day) would not benefit his business, so he and his wife, Diana, started engaging more with their new community. They joined Toastmasters to improve their public speaking skills and became members of several chambers of commerce. These efforts paid off, as he secured two new clients through these connections. One of his new clients invited him to join Business Network International (BNI), which he did and has been a part of ever since. As a result, he earned the trust of his BNI chapter, and many of its members eventually became his clients as well.
2025
Product-Market-Fit
In 2025, Naja began investing in studio equipment, purchasing high-end gear such as cameras, lenses, microphones, lighting, acoustic panels, and decorative items to enhance the backdrop. Clients started hiring him to conduct interviews, allowing them to share their stories, showcase their expertise, and promote their businesses. Initially, these interviews took place either at the client's location or rented venues, requiring Naja and his assistant to pack all the equipment into wagons and set up the space before the client arrived for recording. This process was both exhausting and time-consuming. As he proved product-market fit and clients showed a willingness to invest in high-quality video content, Naja and Diana decided to transform their garage into a state-of-the-art podcast and content creation studio, which involved remodeling and building two studio sets for premium-looking videos.
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As our client base continued to grow, Naja started hiring remote workers. This process was challenging, particularly due to the high standards he expects for service quality. After numerous attempts to find the right fit, Parrots Lab now has a team of six professionals, each specializing in the following areas:
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Social Media Management
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Video Editing
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SEO (Search Engine Optimization)
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Sales and Public Relations
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What Sets Us Apart?
At Parrots Lab, we stand out through a blend of global experience, innovative capabilities, and unwavering commitment to excellence, making us the premier choice for service businesses seeking superior digital marketing solutions.
Global Expertise
Our founder, Naja Faysal, draws from first-world experience collaborating with iconic brands such as Shell, Unilever, McDonald's, American Express, Sony, and many others. This international insight allows us to deliver strategies that are sophisticated yet practical, ensuring your business thrives in competitive landscapes.
Unmatched Studio Quality
Many agencies boast studios, but ours excels in refined taste, aesthetic appeal, and professional look & feel. With picture quality that remains unparalleled in the Inland Empire and Southern California, we produce the most premium, high-end videos available. Experience the difference for yourself by exploring our YouTube channel.
Advanced Digital Assets
We offer end-to-end expertise in crafting exceptional digital assets, including video content, websites, blogs, photos, landing pages, CRM implementations, funnels, copywriting, script writing, and creative design. Our holistic approach ensures every element is optimized for impact, blending creativity with technical precision to elevate your brand.
5-Star Service
Our dedication to outstanding quality and client satisfaction shines through in our impeccable Google reviews, where clients consistently praise our reliable, personalized support and transformative results.
Proven Results
Backed by glowing testimonials from existing and past clients, we deliver impressive returns on ad spend and exceptional performance from organic social content. Our track record of measurable success demonstrates how we consistently exceed expectations, driving real growth for your business.
What will matter most to you in 15 years?
Growing a business requires either time or money. Everything we've learned and built can be replicated, but the knowledge debt has to be paid either with time or money. If you identify with this and, like us, want to maximize you're life, value speed, and are hungry to make an impact, schedule a meeting on Naja's calendar to discuss the goals that make you nervous, and what will be important to you in the next 10-15 years.